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Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global...
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by Ted Dinsmore and Edward O'Connor
Sales Rank: 267119
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Discount: 38 %
$5.40
At Amazon
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Hardcover: 320 pages
Publisher: CMP Books July 15, 2005
Language: English
ISBN-10: 1578203171
ISBN-13: 978-1578203178
Product Dimensions:
9.7 x 6.3 x 1.2 inches
Shipping Weight: 1.6 pounds
Book Description
Advance Praise for Partnering with Microsoft: 'Partnering with Microsoft is the first great book about the breathtaking culture, opportunity and roadmap for joining Microsoft's 850,000 partners cutting an impressive B swath in the marketpl
This inside guide to effective partnering with Microsoft reveals how to become a trusted partner in order to gain supportive co-marketing, assured referrals, and joint success in selling complementary products and services.
About The Author
Ted Dinsmore has worked in the IT services industry for 20 years, first with USA Today and then with a division of the French government. In the mid-nineties, Ted joined a systems integration firm in the UK known as OS Integration, which was focus
Customer Reviews & Comments
A great many companies want to use computers in their business to do something a little bit different than what the programmers originally thought. Many companies do not want to invest, perhaps they cannot invest in their own IT department to understand and develop exactly what they need. Microsoft understands this very well. Consequently many of their products are designed so that someone else can take their products and make it function as the final customer needs. A perfect example is a database. A company wants to keep track of something. A database is the ideal way to do this. But does anyone at that company understand enough about database design to implement the database, design the forms and reports to make it easy enough for the clerks in the company to use, and then train the clerks? The result is Microsoft's partnering philosophy. If you will set up your company to take Microsofts basic software and make it work as the final customer wants, then Microsoft wants to work with you, will supply you with support and leads, give you all kinds of advantages. The alternative in the IT industry is to do your own thing, perhaps in competition with Microsoft. History tends to say that this isn't all that wise. The authors fo this book are experts in working with Microsoft. In this book they give you the whole scoop, including the bad points (Suppose the customer really should use Linux!).
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Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global...
Discount: 38 %
Available from Amazon
Price: $5.40
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