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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your...
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by Stephanie Diamond
Sales Rank: 203761
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List Price: $16.95
$11.53
At Amazon
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Paperback: 304 pages
Publisher: Sourcebooks, Inc.; 1 edition May 1, 2008
Language: English
ISBN-10: 1402211767
ISBN-13: 978-1402211768
Product Dimensions:
8.9 x 6.9 x 0.9 inches
Shipping Weight: 1.2 pounds
Product Description
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Creating mindmaps
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
About The Author
Stephanie Diamond founded Digital Media Works, Inc. in 2002. She is a seasoned 25+ year management/marketing professional with experience building profits in a broad range of product and services businesses and worked for eight years as a Marketing Director at AOL. She lives in Westchester, NY.
Customer Reviews & Comments
This book was a little better than OK, but I can't say that I particularly liked it. I'd love to rate it a 3.5 star, but I have to give it either a 4 or a 3. Well, I'll throw it a bone - voila! It gets a 4. The book has five sections and 19 chapters as follows: I. What's new online? (1&2) II. A new mindset (3-6) III. Developing your 7-step action plan (7-15) IV. Completed plan and beyond (16-19) V. Appendix (A&B) 1. What's important to today's Web marketer? 2. Changing roles 3. Creativity and innovation 4. Think like a direct response copywriter 5. You're a publisher now! 6. Your new social media Web site 7. The 7-step action plan 8. Step 1: Niche 9. Step 2: Brand 10. Step 3: Story 11. Step 4: Search 12. Step 5: Content 13. Step 6: Tactics - Social Media 14. Step 6: Tactics - Tried and true 15. Step 7: Results 16. Putting it all together 17. Let the message work for you 18. Collaboration with colleagues and customers 19. Tracking your success A. Bibliography B. Worksheets I loved Chapter 5 on being an infopreneur. But I would have liked more coverage on emailing, ebooks, webinars, and teleseminars. The author has her own online marketing and design company called "Digital Media Works, Inc" which you can easily find by doing a Google search for that name. I was about as impressed with her company Web site as I was impressed with her book. Clearly this book is a marketing piece for her company. It surprised me that a book on Internet Marketing only devoted one chapter (Chapter 6) to the ins and outs of designing a Web site. And it surprised me that a book on Internet Marketing that included a bibliography did not include more books (and current ones at that) on Internet Marketing. Chapter 14 covers email sigs, article marketing, online press releases, and ezines. If you are interested in Social Media Marketing, then this book is one you may want to take a look at. It does a reasonble job discussing the subject. I was surprised there was not a chapter on blogging just after Chapter 6. I would have included a chapter on blogging there. Then at Chapter 13 I would have gone into marketing tactics used when blogging. I was surprised there was not a chapter on social networks (Linked In, MySpace, Facebook, etc.) just after Chapter 6. I would have included a chapter there on the social networking sites, and then at Chapter 13 I would have gone into the marketing tactics used when doing social networking. None of this was done. 3.5 stars! PS. Other books I have read on this subject which have received favorable reviews from me on Amazon are: "The New Influencers" (ISBN: 1884956653), "Marketing to the Social Web" (ISBN: 0470124172), "The Age of Engage" (ISBN: 0979802806), and "Marketing in the New Media" (ISBN: 1551807319). None of these books were cited in the bibliography included in the instant book being reviewed.
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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your...
List Price: $16.95
Available from Amazon
Price: $11.53
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