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The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's...
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by Editors of EEI Press
Sales Rank: 266452
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List Price: $24.95
$16.47
At Amazon
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Paperback: 160 pages
Publisher: Allworth Press December 26, 2007
Language: English
ISBN-10: 1581154925
ISBN-13: 978-1581154924
Product Dimensions:
9 x 5.9 x 0.7 inches
Shipping Weight: 10.4 ounces
Product Description
Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age.
It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.
About The Author
EEI Press is the trade-publishing division of EEI Communications, the oldest full-service "publishing think tank" on the East Coast. EEI Press publishes handbooks and textbooks on the industry, as well as its newsletter, The Editorial Eye. EEI Press is based in Alexandria, Virginia.
Customer Reviews & Comments
If you have a web site you need this book. Written to answer your web content questions, The Elements of Internet Style discusses such topics as: shaping your information the way you want it to be used, buzzwords, writing and editing style for online users, creating your own style, and more. I'm really surprised that I'm the first person to review this book. It sits right next to my dictionary, Chicago Manual of Style, Words Into Type, and Rodale's Synonym Finder.
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The Elements of Internet Style: The New Rules of Creating Valuable Content for Today's...
List Price: $24.95
Available from Amazon
Price: $16.47
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