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Small Business Internet for Dummies
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by Greg Holden
Sales Rank: 809356
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$0.29
At Amazon
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Paperback: 408 pages
Publisher: For Dummies February 19, 1998
Language: English
ISBN-10: 0764502883
ISBN-13: 978-0764502880
Product Dimensions:
9.1 x 7.4 x 1 inches
Shipping Weight: 1.5 pounds
Product Review
There's a mad rush among small businesses to get connected to the Internet, and it's no wonder: an Internet connection means access to Web data, worldwide communications through e-mail, and the ability to put pages online to advertise goods and services. It's also a lot easier to make your little company look big and established on the Internet than it is in real life. This book is an introductory Internet text that explains the wired world in the language of small-business owners.
The author begins by explaining what the Internet is about, cutting through the hype and detailing what one can reasonably expect to happen as a result of getting connected. He then goes into the options small businesses have in terms of connection. Is a dial-up connection with a modem adequate, or would a dedicated line be more cost-effective? He explores many options, detailing the capabilities and expenses of each. In addition to modems and ISDN, this book explains frame relay and ATM technology--stuff that's on the far end of possible for tiny businesses but within sight for slightly larger organizations.
A large chunk of this book has to do with using the Internet. You'll find chapters on Web surfing and FTP as well as on newsgroups and chat rooms. Sadly, the chapter on e-commerce is too cursory to be of much use to anyone wanting to set up an online store, though the general advice it offers is sound. Security coverage is similarly broad. A companion CD-ROM contains an e-mail server program and some freebie demos, including Paint Shop Pro. --David Wall
Product Description
Thanks to the growing popularity of the World Wide Web, the Internet is becoming a great place to do business. The Internet offers an all-in-one opportunity for a successful small business to compete with the Big Guys. Now, with the help of Small Business Internet For Dummies, you can use the Internet to promote your products or services, research clients and competitors, get stock prices and late-breaking industry news, create discussion groups and online communities, and manage personalized customer service and support. Watch your productivity soar and your Web site activity whirl when you use this tip-packed book on making the Internet work for you. In Small Business Internet For Dummies, business pro Greg Holden (with help from Stylus Media) takes a roll-up-your-sleeves approach to mastering the exciting new online technologies that can make your small business an online success story. Understand how the Net works and how it can benefit your small business through safe, secure commerce. Find low-cost and no-cost solutions to all your online needs, and avoid the fallacies and pitfalls of doing business online. Now's the time to get online, says Holden, and Small Business Internet For Dummies can expand your reach into cyberspace so you can grab that elusive brass ring.
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Small Business Internet for Dummies
Available from Amazon
Price: $0.29
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