Publisher: Houghton Mifflin Company; 2 edition June 8, 2005
Language: English
ISBN-10: 0618595651
ISBN-13: 978-0618595655
Product Dimensions:
9.2 x 7.5 x 0.9 inches
Shipping Weight: 1.7 pounds
Customer Reviews & Comments
After a good deal of searching, I selected this book for my classes in Online Advertising and Marketing. In spite of the shifting and hazy nature of the subject, the material is very up-to-date and organized. Siegel has obviously had a lot of practice presenting this material. She got it onto the page.
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