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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
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by Don A. Dillman, Jolene D. Smyth, and Leah Melani
Sales Rank: 349760
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$75.00
At Amazon
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Product Review
"I would recommend this book to anyone involved in the design of postal surveys. The relevant chapters give useful guidance to improve the quality of the questions and the layout of self-completion questionnaires. In addition, the clear organisation of the sections in the book makes it ideal for finding clear well-written advice for specific queries." (Survey Methods Newsletter, Vol 20/2, 2000)
--This text refers to an out of print or unavailable edition of this title.
Product Description
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.
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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Available from Amazon
Price: $75.00
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