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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing...
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by Susan Sweeney, Andy MacLellan, and Ed Dorey
Sales Rank: 391725
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List Price: $29.95
$19.77
At Amazon
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Paperback: 216 pages
Publisher: Maximum Press; 7th edition March 1, 2006
Language: English
ISBN-10: 1931644373
ISBN-13: 978-1931644372
Product Dimensions:
9.1 x 7.4 x 0.8 inches
Shipping Weight: 15.2 ounces
Product Description
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.
About The Author
Susan Sweeney, C.A., is president of Connex Network, Inc., an international Internet marketing and consulting firm. She is the bestselling author of 101 Internet Businesses You Can Start from Home and The e-Business Formula for Success. She lives in Bedford, Nova Scotia. Andy MacLellan is a partner of VERB Interactive, Inc., an Internet marketing consulting and Web services firm specializing in delivering targeted solutions to travel and tourism industry clients around the globe. Edward Dorey is also a partner of VERB Interactive, Inc., with years of experience conducting competitive research, designing website architectures, and developing targeted Internet marketing strategies.
Customer Reviews & Comments
This book was largely uninformative, too broad in scope to be useful, and every chapter it felt like it was a pitch for some web companies's Wares, including the other authors Book. Do not waste your time on it.
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3G Marketing on the Internet, Seventh Edition: Third Generation Internet Marketing...
List Price: $29.95
Available from Amazon
Price: $19.77
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