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An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business...
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by Kendra R. Bonnett
Sales Rank: 2068122
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$0.01
At Amazon
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Hardcover: 261 pages
Publisher: Mcgraw-Hill; 1st edition March 28, 2000
Language: English
ISBN-10: 0070318468
ISBN-13: 978-0070318465
Product Dimensions:
9 x 6.3 x 1.2 inches
Shipping Weight: 1.2 pounds
Product Description
Leverage the Net for effective business solutions
Back Cover Copy
IBM's Blueprint For Researching Your Prospects, Designing Your Web Page, And Getting Your Business Onto The Internet.
Whatever the size of your company, today's greatest opportunity for expanding your cusomer base exists on the Internet. Even as you read these words, your competitors are mining the Internet for all it's worth - while an increasing number of your best customers click in to see what they have to offer!
An IBM Guide to Doing Business on the Internet will help get you on the Web. Packed with guidelines and recommendations, this step-by-step guidebook delivers research and case histories from both inside and outside IBM to show you what the Web is all about. Exmaples demonstrate how to build a strategic and tactical model for adding a Web presence to your business, then help you shape that model into an actual full-feature marketing site.
But you have to start now. An IBM Guide to Doing Business on the Internet will show you how with tips that include: Eleven critical rules of the web. Secrets to design a Web site that engages customersand sell products. New tools and strategies to keep expenses low.
Never in your lifetime, or the lifetime of your company, has there been or will there be a business opportunity as exciting, and essential, as the Internet. Discover how much today's Internet offers youand how you can begin taking advantage of it todayin An IBM Guide to Doing Business on the Internet.
Customer Reviews & Comments
While there's certainly no shortage of hype about the Internet, there is a scarcity of clear, effective information about how companies are executing successful Web strategies. If you're confused about how to carve a niche on the Internet, or if you're overwhelmed by the complexity of the dauntingly dubbed "e-commerce initiative," An IBM Guide to Doing Business on the Internet offers a helpful starting point. With concrete examples and clear language, author Kendra R. Bonnett takes readers through a link-by-link plan for launching an effective Web site. She dutifully defines jargon and appropriately focuses on customer needs. As a result, this book won't appeal to hard-core geeks, but it does have plenty to offer readers whose Internet knowledge is at the novice or intermediate level. We at getAbstract.com recommend An IBM Guide to Doing Business on the Internet to executives who, when it comes to the Internet, just don't quite get it - but want to.
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An IBM Guide to Doing Business on the Internet: A Complete Blueprint for E-Business...
Available from Amazon
Price: $0.01
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