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The Product Manager's Desk Reference
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by Steven Haines
Sales Rank: 43088
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List Price: $75.00
$47.25
At Amazon
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Hardcover: 744 pages
Publisher: McGraw-Hill; 1 edition August 26, 2008
Language: English
ISBN-10: 0071591346
ISBN-13: 978-0071591348
Product Dimensions:
9.9 x 7.7 x 2 inches
Shipping Weight: 3.1 pounds
Product Description
Whether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical—yet it remains very complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for this critical function, and it is the only book that can effectively guide product managers so that they can establish and build a successful career in product management.
Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.
The Product Manager's Desk Reference is punctuated with useful diagrams, tables, and templates and will help you: - Create a master plan of record for your product
- Formulate actionable strategies
- Incorporate market data into important decisions
- Set the stage for creating innovative products
- Optimize existing products and product portfolios
- Apply financial techniques to manage product profitability
The Product Manager's Desk Reference embodies everything “Product Management.” It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.
About The Author
Steven Haines is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international clientele, based in New York City. He has over twenty-five years of corporate experience in finance, marketing, and product management. Haines honed his craft in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology, holding leadership roles at AT&T and Oracle. Further, he spent twelve years as an adjunct professor at Rutgers University’s business school. He holds an undergraduate degree in Management Science with a minor in Organizational Behavior from Binghamton University and an MBA in Corporate Financial Management from the Lubin School of Business at Pace University.
Customer Reviews & Comments
Mr. Haines writes simply yet precisely. Product Management will make more sense after reading this. I really understand the product life cycle more clearly and how the different parts of the cycle can overlap. This is must reading for anyone in the field Perry Cristiano Senior Product Manager Firecom, Inc.
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The Product Manager's Desk Reference
List Price: $75.00
Available from Amazon
Price: $47.25
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