|
 |
|
 |
 |
The Complete Idiot's Guide to Growing Your Business with Google
|
by Dave Taylor
Sales Rank: 99024
|
List Price: $19.95
$14.96
At Amazon
|
|
Paperback: 352 pages
Publisher: Alpha August 2, 2005
Language: English
ISBN-10: 1592573967
ISBN-13: 978-1592573967
Product Dimensions:
9 x 7.4 x 0.9 inches
Shipping Weight: 1.2 pounds
Product Description
The search engine for success.
Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest.
• Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second
• Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author
• Perfect for the entrepreneur and small business market
About The Author
Dave Taylor has been involved with the Internet since 1980. He has created, grown, arranged for outside investments, and ultimately sold The Internet Mall, ClickThruStats LLC, and iTrack.com. He is the author of Creating Cool Web Sites and the bestsellers Wicked Cool Shell Scripts, Learning Unix for Mac OS X Panther, and Teach Yourself Unix in 24 Hours, among many other titles.
Customer Reviews & Comments
As you probably know, I like books. And there are a number of books I think should make an appearance on a person's bookshelf depending on their area of expertise. But there are a small number of books I think are absolute musts to be read, digested, and applied. I had the pleasure of reading one of those books this week... The Complete Idiot's Guide to Growing Your Business with Google by Dave Taylor. It is truly that good... Contents: Part 1 - The Business Case for Google: Increasing Your Business Visibility; The Benefits of Increasing Your Visibility with Google; What Is Google Anyway?; Learning About Google Search; Disassembling the Google Search Engine Part 2 - Building Your Google Plan: What's Your Core Business?; Living in an Online World; Your Business Website; Assessing Your Competitors; Keeping Track of Customers Part 3 - Improving Your Online Business Site: The Basics of Building a Good Business Site; Developing Online and Offline Content; Stretching Your Marketing Dollars; Secrets of the Online Marketing Masters Part 4 - Promoting and Growing Your Online Business: Content, Content, Content!; Becoming a More Popular Site; Becoming an Online Expert; Advertising Your Business with Google AdWords; Making Money with Google AdSense; The Advantages of Affiliate Programs; Avoiding Dumb Online Promotional Mistakes Part 5 - What's Next on Your To-Do List?: Growing and Expanding Your Content; The Future of Findability Appendixes: Websites Worth Exploring; Glossary; Index Short of writing a two or three page review, it's really hard to cover all the things I like about this book. First off, Dave Taylor is a talented writer who is able to cut through hype and jargon and convey useful information in a compelling manner. In Growing Your Business with Google, he takes the reader through how Google works, and how it can be leveraged by businesses and web site owners to drive traffic (and dollars) their way. With the concepts and understanding conveyed here, you'll learn how best to structure your site to show up and stand out in search results. Even better, Dave doesn't resort to cheap tricks and unethical methods to accomplish these goals. The recommendations are all solid techniques that work well and won't get you in hot water with search sites. The chapters that concentrate on Google's AdWords and AdSense programs alone would justify the cost of the book. You'll learn how to launch an effective advertising campaign by bidding on keyword searches through AdWords. On the flip side, you'll also learn how to incorporate AdSense advertising into your site so as to make money on directing people to useful information. There are no unreasonable promises that you can build a site specifically to generate AdSense revenue and retire early. It's just solid information that helps you monetize portions of your site and add to your overall revenue stream. Finally, Dave Taylor practices what he preaches. I consider him a "virtual colleague" based on chats and email exchanges I've had with him. I also follow his blogs and see how he's put everything into place on his sites. Rather than being an author who jumps on the hot topic du jour, he is truly an expert in this area, and he writes what he knows. As a result, you can trust what he says, because it's actually worked. I'll even testify to the fact that I've increased the AdSense revenue on my site by a factor of 4 based on his recommendations. I'm nowhere near his traffic levels and income totals, but the information *does* work... If you're a large company, your marketing communications department should read this book. If you're a small business or a website owner who wants more "findability" (and more dollars), you *absolutely* need to read this book. You'll be "the complete idiot" if you don't...
|
The Complete Idiot's Guide to Growing Your Business with Google
List Price: $19.95
Available from Amazon
Price: $14.96
| |
|
|
|
|
