|
 |
|
 |
 |
Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords
|
by Richard Stokes
Sales Rank: 19130
|
List Price: $13.95
$12.55
At Amazon
|
|
Paperback: 112 pages
Publisher: iUniverse, Inc. July 7, 2008
Language: English
ISBN-10: 0595493459
ISBN-13: 978-0595493456
Product Dimensions:
8.8 x 5.9 x 0.4 inches
Shipping Weight: 0.8 ounces
Product Description
Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.
Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:
- Increase search traffic while simultaneously lowering costs
- Conduct keyword research
- Determine the best starting bid prices for new keywords
- Manage bids without expensive bid management software
- Launch a new campaign
- Understand the Google quality score algorithm
Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!
"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com
Customer Reviews & Comments
...and only the owner of a company like AdGooRoo could write this, explaining why and how. It's one thing to look at search results and study your Google account; it's another to gather data from thousands of companies and show exactly what works and does not. That's what Richard has done with this book. As author of The Ultimate Guide to Google AdWords & having taught hundreds of thousands of people how to advertise on Google, I was elated to see Richard put hard numbers on many things I've believed but was unable to prove. Richard shows: --Specific types of keywords and searches and how they relate to buying behavior --Hard factors that influence Quality Score and Click Thru Rate --Information that is very hard to get from Google, like % ad exposure and relationships between bid price, ad position, Click Thru Rate and Conversion Rate Richard explains the inner workings of Google's formula, revealing why ultra-relevant advertisers get a wonderful advantage of being served *all* the available clicks and not just a portion. If you're up against competition who is in that enviable position, you need all the intel you can get. This book is not for beginners. I really don't see that as a problem, though, there are plenty of books that do that (such as my own). There's a whole class of Google advertisers who know all the basic stuff but are still perplexed by Adwords. They're in hyper-competitive markets duking it out with hundreds of bidders and they need advanced info. This book is perfect for them.
|
Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords
List Price: $13.95
Available from Amazon
Price: $12.55
| |
|
|
|
|
