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Make Easy Money with Google: Using the AdSense Advertising Program (Visual Quickstart...
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by Eric Giguere
Sales Rank: 350203
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Discount: 34 %
List Price: $29.99
$19.79
At Amazon
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Paperback: 272 pages
Publisher: Peachpit Press June 23, 2005
Language: English
ISBN-10: 0321321146
ISBN-13: 978-0321321145
Product Dimensions:
9 x 6.9 x 0.6 inches
Shipping Weight: 1.2 pounds
Book Description
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people--Claude, Stef, and Anita--as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
About The Author
Eric Giguere is a Web developer and technical writer who has monetized his own Web site and is developing various Web properties. As the author of numerous books and articles--including Palm Database Programming--Eric excels at explaining complicated computing topics to the average person.
Customer Reviews & Comments
Google's AdSense program has allowed anyone to make money from their website. Eric Giguere attempts to explain how this is done in the book Make Easy Money with Google : Using the AdSense Advertising Program. Content: Making Money with Google; Understanding AdSense; Finding Something to Say; Getting Ready to Say It; Designing Your Site; Building Your Site; Becoming an AdSense Publisher; Publishing Ads on Your Site; Making Money from Your Site; Expanding Your Horizons; Index This is one of those books that I have a hard time figuring out how to rate. On the positive side, Giguere does a good job showing what the AdSense program is, how it works, and how to get set up with it. There is also quite a bit of material on how advertising works, as well as how companies can "bid" on keywords to make sure their ads show up more frequently when certain content is displayed. The whole book is done as a conversation between the author and a couple of people who are asking him how to make money on the web. If you have a website and want to learn about the AdSense program, this part of the book will appeal to you. The problem I have with the book is focus. In my opinion, far too much of the book is spent on explaining web sites, domains, and how to go about creating a website. The people I know who have started using AdSense to pick up a few dollars from their site *already have a site*! I don't need an explanation about domains, choosing a site name, and instructions on how to build a page. Been there, done that a *long, long* time ago. The only way I could recommend this book in its entirety would be if someone was looking for a money-making opportunity, and didn't know squat about websites. And if that's the case, focusing on building a website merely to support your AdSense efforts seems a very tall order... Nice styling, easy to read, and good information about the AdSense program. Unfortunately, well over half the book was off-target in my opinion... Caveat emptor...
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Make Easy Money with Google: Using the AdSense Advertising Program (Visual Quickstart...
List Price: $29.99
Discount: 34 %
Available from Amazon
Price: $19.79
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