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The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
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by David Bunnell and Richard A. Luecke
Sales Rank: 1159046
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List Price: $39.95
$39.95
At Amazon
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Hardcover: 224 pages
Publisher: Wiley; 1 edition September 22, 2000
Language: English
ISBN-10: 0471384909
ISBN-13: 978-0471384908
Product Dimensions:
9 x 6.2 x 0.8 inches
Shipping Weight: 1.1 pounds
From AudioFile
Written like a newspaper article and delivered like a radio broadcast, this is a solid, clear rendition of how ebay operates. This style is not surprising as all the information presented is culled from secondary sources. The author is not an insider and did not interview any of the principals of the company. Chris Ryan delivers the history of the company, how and why it grew, in a matter-of-fact style. The nexus of the company and its future are discussed at great length. Characteristics of users, the needs of customers, and the product selections are also considered. This is an easy listen if you like news radio. D.L.M. © AudioFile 2002, Portland, Maine-- Copyright © AudioFile, Portland, Maine
--This text refers to an out of print or unavailable edition of this title.
Product Review
"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)
"A good yarn for those who like to read about clever business types." -- Freelance Informer, 26th January 2001
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." -- Internet Works, February 2001
Customer Reviews & Comments
This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance.
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The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company
List Price: $39.95
Available from Amazon
Price: $39.95
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