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The 7 Essential Steps to Successful eBay Marketing
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by Janelle Elms, Phil Dunn, and Amy Balsbaugh
Sales Rank: 329950
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List Price: $16.95
$11.53
At Amazon
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Paperback: 224 pages
Publisher: McGraw-Hill Osborne Media; 1 edition June 16, 2005
Language: English
ISBN-10: 0072260912
ISBN-13: 978-0072260915
Product Dimensions:
9.1 x 6 x 0.8 inches
Shipping Weight: 11.2 ounces
Product Description
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.
Back Cover Copy
Creative strategies that can boost profits now!
Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business. - Create a sound business plan
- Take advantage of built-in and third-party sales tools
- Establish a strong eBay brand
- Write compelling product descriptions
- Be an effective salesperson
- Ensure customer satisfaction and retention
- Measure your success and improve your business
Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.
Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.
Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception.
Customer Reviews & Comments
The title of this book makes it sound like a white-paper or a report, but it is really 200+ pages of conceptual, well-written marketing advice. Each "step" is actually a high-level concept and each forms a different section of the book. Each "step" is then broken down into many significant concepts and terrific bits of advice. I think the people who will gain the most value from this book are those (like me) who have had some experience selling on eBay, but maybe have had to wing it a bit and maybe have not been doing things as effectively as they could. This book approaches eBay selling from a marketing perspective and doesn't deal very much with the actual mechanics or "Nuts and Bolts" of selling. This alone makes it worth its weight in gold for anyone who is running web-based businesses without the benefit of formal marketing training. Having said that, this book is also very accessible to those who have not yet sold on eBay (but you might need supplemental material). Often when you have a collaborative work written by 3 different authors, you end up with 3 different writing styles intermingled and that can create a 'bumpy' reading experience. But this books flows amazingly well and reads very smoothly. This book is very current! There are a lot of books out there on the subject of eBay, but unless the book is reasonably current, it may not provide up-to-date information. This is because eBay has undergone a lot of changes in the past few years. But this book is hot off the presses; it just became available earlier this month. Perhaps the best part of this book is that you can take the information and apply it elsewhere. While it is written with the eBay seller in mind, the concepts are global and can be used in just about any business. One of the authors (Phil Dunn) maintains a blog centered around this book where you can read excerpts from the book. At a price that is barely more than a few eBay listings, this is an amazing value.
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The 7 Essential Steps to Successful eBay Marketing
List Price: $16.95
Available from Amazon
Price: $11.53
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