by McGuiganmoyer and James R. McGuigan
Sales Rank: 5949278
$0.01 At Amazon
Hardcover: 722 pages
Publisher: West Publishing Company; 5Rev Ed edition July 1997
Language: English
ISBN-10: 0314465529
ISBN-13: 978-0314465528
Book Description
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
--This text refers to an out of print or unavailable edition of this title.
About The Author
Ph.D. University of Virginia
--This text refers to the
Hardcover
edition. Customer Reviews & Comments
This review is from: Managerial Economics: Applications, Strategy and Tactics (Hardcover)
I used this book for the Managerial Economics course at Universidad Simón Bolívar. This book is an excellent aid for students and is plenty of practical examples. Every theoric explanation is followed by one or two examples. This makes it very easy to understand the concepts and to learn how to use them in practics. The ideas are exposed in a very clear way, what makes this book easy to read even if you don't have previous knoledge of microeconomics.
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