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Landing Page Optimization: The Definitive Guide to Testing and Tuning for
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by Tim Ash
Sales Rank: 1608
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List Price: $29.99
$19.79
At Amazon
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Paperback: 384 pages
Publisher: Sybex; 1 edition January 29, 2008
Language: English
ISBN-10: 0470174625
ISBN-13: 978-0470174623
Product Dimensions:
9.2 x 7.4 x 1 inches
Shipping Weight: 1.2 pounds
Product Description
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
Back Cover Copy
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line: -
Identify mission critical parts of your website and their true economic value -
Define important visitor classes and key conversion tasks -
Gain insight on customer decision-making and make your page friction-free -
Uncover problems with your page and decide which elements to test -
Understand the power and limitations of common optimization approaches -
Develop an action plan and get buy-in from all key players -
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg, New York Times and Wall Street Journal bestselling author
Customer Reviews & Comments
The book was written by Tim Ash of SiteTuners.com, a web analytics and site optimization service who does landing page optimization among other things for his living. It is a real-world and practical guide to landing page testing and optimization without any fluff. It is really for the folks who do the testing and the ones who have to sell it to their boss and need to know about the details of the process of landing page testing, what is involved, what are the risks and how it should be approached and why. It is very useful and complimentary to the "Landing Page Handbook" by MarketingSherpa, the $500 "bible" for folks who do serious landing page optimization for their business. They also overlap in a few areas. This means that it is also a good buy for people who are not doing enough business that involves using landing pages to justify and recoup the $500 investment in the MarketingSherpa book. It's not exactly an alternative, but it is a start that cost a lot less. If you are doing serious business with landing pages, I recommend getting both books. The return (increase in conversion = increase in business and profits) you will get out from it will pay for the initial investment quickly and then over and over again for the time to come.
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for
List Price: $29.99
Available from Amazon
Price: $19.79
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