Discovering Data Mining: From Concept to Implementation (IBM Books)
by Peter Cabena, Hadjnian, Stadler, and Verhees
Sales Rank: 1548918
Discount: 27 % $4.67 At Amazon
Paperback: 224 pages
Publisher: Prentice Hall PTR; Har/Com edition September 28, 1997
Language: English
ISBN-10: 0137439806
ISBN-13: 978-0137439805
Product Dimensions:
9.2 x 7 x 0.5 inches
Shipping Weight: 1.6 pounds
Book Description
This book teaches newcomers all they need to know to profit from today's powerful data mining technologies.Through extensive case studies and examples, you'll learn how companies are using data mining right now to achieve powerful results -- and how you can do it, too. Learn how data mining can help you build intimate relationships with customers that haven't existed for generations. Discover which areas of your business can benefit from data mining; the business, social and technical issues involved; how to prevent fraud and abuse; and how to make the most of outside consultants. The book also demonstrates IBM's powerful new Intelligent Miner tool and shows how it can be applied.Business and systems analysts; strategic planners; marketing executives; and other managers who can benefit from data mining.
Book Info
Using actual case studies answering most of the frequently asked questions. Covers existing business applications in marketing, risk management, and fraud control and previews emerging uses of data mining. Takes you through the crucial steps of the data mining process. DLC: Data mining.
