by Rob Armstrong, Tom Coffing, and Rolf Hanusa
Sales Rank: 840119
$67.58 At Amazon
Paperback: 111 pages
Publisher: Coffing Data Warehousing October 16, 2000
ISBN-10: 0970498004
ISBN-13: 978-0970498007
Kevin Bubeck, Data Warehouse Program Manager Coca-Cola USA
“Excerpts from the book were incorporated into our Company's Global Decision Support Strategy
Tracy Austin, VP, IT Development Harrah's Entertainment, Inc.
'first common sense book I've read about data warehousing and applying computers to business.c
Customer Reviews & Comments
This book is more closely related to the NCR/Teradata approach to data warehousing than is divulged in the book and the authors' bios. It's a vendor specific sales tool masquerading as a book. This kind of "book" is what consultants might like to hand over with a sales proposal tucked inside to add legitimacy. I would suggest that any reader of this book read it critically in light of the NCR/Teradata connection given that the "secrets" are consistent with the NCR/Teradata approach to data warehousing, but not the wider world of data warehousing.
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