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Data Warehousing and E-Commerce
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by William J. Lewis
Sales Rank: 2390909
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$0.88
At Amazon
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Paperback: 288 pages
Publisher: Prentice Hall PTR; 1st edition June 21, 2001
Language: English
ISBN-10: 0130911542
ISBN-13: 978-0130911544
Product Dimensions:
9.2 x 7 x 0.9 inches
Shipping Weight: 1.3 pounds
Back Cover Copy
Maximize e-commerce profitability with the power of data warehousing. - Apply data warehousing technologies to strengthen your e-business value chain
- Mobilize your existing data, meta-data, and knowledge assets
- Includes extensive real-world scenarios and examples
This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes: - The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
- Using data warehousing to enhance supply chains, value chains, and delivery channels
- Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
- Techniques for making the most of business information portals
- Cost-effective e-business data warehouse storage solutions
Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.
Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.
About The Author
WILLIAM J. LEWIS has more than 20 years of IT experience, spanning the financial services, energy, software, and consulting industries. In addition to his current specializations in data warehousing and e-business, he has been a leading-edge practitioner and thought leader on topics such as CASE, database middleware, and meta-data repositories. He is currently Associate Director in the Analytic Business Solutions practice of Cambridge Technology Partners.
Customer Reviews & Comments
Mr. Lewis has brought together old and new concepts in a way that is beneficial to the entire spectrum of IT professionals. Data Warehouse architects, modelers, and managers will appreciate the overview and detail of E-Commerce projects, especially with regard to how data is used and accessed with new technology. E-Commerce specialists will gain value from the areas related to database storage and metadata processes. Most importantly, both business and IT managers will gain both an overall and detailed understanding of how Data Warehouse and E-Commerce projects work in concert. This book complements well my library of books by Imhoff, Inmon, and others.
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Data Warehousing and E-Commerce
Available from Amazon
Price: $0.88
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