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Web Farming for the Data Warehouse (The Morgan Kaufmann Series in Data Management...
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by Richard D. Hackathorn
Sales Rank: 1244652
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$3.38
At Amazon
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Paperback: 384 pages
Publisher: Morgan Kaufmann; 1 edition November 1998
Language: English
ISBN-10: 1558605037
ISBN-13: 978-1558605039
Product Dimensions:
9.3 x 7.5 x 1 inches
Shipping Weight: 1.7 pounds
Product Review
In Web Farming for the Data Warehouse, author Richard D. Hackathorn applies his 30-plus years of information expertise to the novel concept of "Web farming." He lays out the methodology of cultivating the global Web for information relevant to an enterprise's operation. Although this title is targeted at information managers in large organizations, the basic ideas contained within can easily be applied to businesses of all sizes to some degree.
The first part of the book, aptly titled "Plowing the Soil," presents the importance of gathering information to build institutional knowledge for competitive reasons. The author explains how Web farming fits in with the more established concept of data warehousing and emphasizes the way high-capacity information gathering can change business processes.
In the central portion of the book, the author explains the process of moving an organization to Web farming from both technological and managerial perspectives. Then he gets into the details, explaining all of the related Internet standards, information tools, and online databases waiting to be tapped. This section is amazingly comprehensive.
The book finishes with a discussion of privacy and the effects of new information technology on society. If you're interested in Web farming or simply want a taste of where the Internet is likely to take us, this title is sure to provide a fresh perspective. --Stephen W. Plain
Product Review
"Frankly, the book is ahead of its time. I think that not only will it help readers think outside the proverbial box, but also give them the roadmap for implementing their own Web farming."
Karen Watterson, data and knowledge warehouse design consultant
"What makes this book doubly useful, aside from the easy to read writing style, is that Richard has melded together the three biggest trends in our industry into a single strategy. Combining the internet, data warehousing, and knowledge management into one vision, Richard gives us insight into the next wave that will crash upon the industry I've been preaching this message to our customers only to find someone has written an entire book on it!"
Dan Graham, Strategy & Solutions Executive, IBM Global Business Intelligence Solutions
Customer Reviews & Comments
Those of us that build Data Warehouses and Business Intelligence systems for a living have, for too long, focused on the analysis of internal corporate performance indicators, and short-changed the integration of external information that provides the context that leads to knowledge. Yes, we can report units sold, costs and profits, perhaps even ROI; but we have not done all that we can do to describe the relationship between these things and the theatre in which we operate: the stock market, interest rates, monetary exchange rates, the weather, political events, disasters, changing laws and regulations, new competitors appearing and old competitors dying off, etc., etc. In short, we've been pretty good at answering "what" is happening within our organizations, but not so good at answering "why". How best to remedy this? Richard Hackathorn does the industry a huge service by describing, in the most pragmatic way, why it is a good idea to take the acquisition and integration of external information with our operational business data very seriously, and he provides a number of pragmatic techniques for exploiting the expanding resources available on the Internet for precisely this purpose. This is really quite exciting stuff - and my company, along with (I suspect) many others, has actually evolved its business model in order to more fully embrace the potential of some of the ideas expressed within this excellent book; I'm not sure that a more positive endorsement is possible. Jim Stagnitto Llumino, Inc. www.llumino.com
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Web Farming for the Data Warehouse (The Morgan Kaufmann Series in Data Management...
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Price: $3.38
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