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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship...
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by Olivia Parr Rud
Sales Rank: 83117
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Discount: 23 %
List Price: $80.00
$72.00
At Amazon
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Paperback: 367 pages
Publisher: Wiley; 1 edition November 3, 2000
Language: English
ISBN-10: 0471385646
ISBN-13: 978-0471385646
Product Dimensions:
9.1 x 7.4 x 0.9 inches
Shipping Weight: 1.2 pounds
Product Review
“…the descriptions are clear, concise, unambiguous…she has clearly succeeded…” (The Institute of Direct Marketing -theidm.com
Book Description
Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions
In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Customer Reviews & Comments
I was disappointed after reading 3 chapters of this book. Leafing forward, the book is saturated with SAS examples that I not only cannot understand but do not care about. It seems the whole book was written just to promote the (sold separately)...CD ROM with source SAS code. If you are going to write a SAS book, label it as such.
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship...
List Price: $80.00
Discount: 23 %
Available from Amazon
Price: $72.00
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