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Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge...
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by Barry De Ville
Sales Rank: 1559045
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List Price: $66.95
$48.81
At Amazon
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Paperback: 320 pages
Publisher: Digital Press; 1st edition April 20, 2001
Language: English
ISBN-10: 1555582427
ISBN-13: 978-1555582425
Product Dimensions:
9.1 x 7 x 0.7 inches
Shipping Weight: 1.2 pounds
Product Description
Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes.
Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.
Unique book on a hot data management topic
Part of Digital Press's SQL Server and data mining clusters
Author is an expert on both traditional and Microsoft data mining technologies
Publisher Description
Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.
Customer Reviews & Comments
To the seasoned data mining professional, there are many other books on data mining that I would recommend before this one. However, for the manager who has been asked to implement a solution based on the data mining capabilities of the SQL Server 2000 DBMS, this book could provide a starting point in the form of 'Microsoft best practices', as well a concise introduction to data mining in general.
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Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge...
List Price: $66.95
Available from Amazon
Price: $48.81
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