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Data and Text Mining: A Business Applications Approach
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by Thomas W. Miller
Sales Rank: 442830
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List Price: $66.67
$66.67
At Amazon
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Paperback: 192 pages
Publisher: Prentice Hall; US Ed edition April 16, 2004
Language: English
ISBN-10: 0131400851
ISBN-13: 978-0131400856
Product Dimensions:
9 x 6.8 x 0.4 inches
Shipping Weight: 10.4 ounces
Product Description
This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
Back Cover Copy
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To learn how a company can grow their business by harnessing more information, you need Data and Text Mining.
Inside this book you will find a manager's introduction to Data and Text Mining. The emphasis is on business data, including information about firms and markets, products and prices, supplier actions and buyer responses. By focusing on business applications such as customer relationship management, database marketing, market segmentation, sales forecasting, and more, you'll be shown just, how Data and Text Mining results can be used to guide business decision making.
Written in a non-technical, non-mathematical style, this book is an excellent tool for any course where learning to make decisions based on real data is important!
Customer Reviews & Comments
One of the main reasons I bought the book was the promise of case data and sample code especially in R (and splus). However, the prentice Hall site had only presentation slides (pdf files) and no data or code. Moreover their own tech support had no cluse as to why these files were missing. This is a classic example of overpromise and underdeliver. I would avoid this book in the future.
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Data and Text Mining: A Business Applications Approach
List Price: $66.67
Available from Amazon
Price: $66.67
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