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The Business of Streaming and Digital Media
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by Dan Rayburn and Michael Hoch
Sales Rank: 194077
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Discount: 6 %
$7.81
At Amazon
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Paperback: 240 pages
Publisher: Focal Press February 25, 2005
Language: English
ISBN-10: 0240805984
ISBN-13: 978-0240805986
Product Dimensions:
8.9 x 5.9 x 0.7 inches
Shipping Weight: 13.6 ounces
Product Review
"provides a number of very useful hints on how to make streaming successful (rather than merely profitable)." EBU Technical Review
"This book offers a useful guide for building and managing a streaming and digital media business successfully." EBU Book Review
Book Description
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
Customer Reviews & Comments
This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos. While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression. Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.
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The Business of Streaming and Digital Media
Discount: 6 %
Available from Amazon
Price: $7.81
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