E-Commerce BASICS, Second Edition (South-Western Computer Education)
by Bruce McLaren and Constance H. McLaren
Sales Rank: 367938
List Price: $57.95 $57.95 At Amazon
Spiral-bound: 360 pages
Publisher: Course Technology; 2 edition December 5, 2002
Language: English
ISBN-10: 0619059427
ISBN-13: 978-0619059422
Product Dimensions:
10.7 x 8.1 x 0.5 inches
Shipping Weight: 1.6 pounds
Product Description
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. The book shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
Book Info
Presents a self-paced tutorial with an abundance of step-by-step activities to provide an understanding of e-commerce. Allows you to apply the skills you've learned. Softcover.
--This text refers to an out of print or unavailable edition of this title. Customer Reviews & Comments
This review is from: E-Commerce: Business on the Internet (Paperback)
I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light.
