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E-Mail Marketing For Dummies
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by John Arnold
Sales Rank: 35603
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Discount: 32 %
List Price: $21.99
$14.95
At Amazon
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Paperback: 336 pages
Publisher: For Dummies November 19, 2007
Language: English
ISBN-10: 0470190876
ISBN-13: 978-0470190876
Product Dimensions:
9.2 x 7.3 x 0.8 inches
Shipping Weight: 1.2 pounds
Book Description
E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers: - Building a list
- Determining proper format and frequency
- Creating an effective message
- Getting your message to the inbox
- Tracking results
- Working with new e-mail technologies - mobile devices, etc.
- Steering clear of spam techniques
Back Cover Copy
Send your message to the inboxes of the world
Develop a winning strategy, build a quality e-mail list, and find success
Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
Discover how to: -
Combine e-mail with other marketing media -
Comply with anti-spam laws -
Set reasonable objectives -
Brand your e-mails -
Build relationships with your customers -
Increase your open rate
Customer Reviews & Comments
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results. I thought John Arnold did a great job in writing this book.
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E-Mail Marketing For Dummies
List Price: $21.99
Discount: 32 %
Available from Amazon
Price: $14.95
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