|
 |
|
 |
 |
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
|
by Larry Bailin and Harry Beckwith
Sales Rank: 261099
|
Discount: 34 %
List Price: $24.95
$16.47
At Amazon
|
|
Hardcover: 224 pages
Publisher: Larstan Publishing November 15, 2007
Language: English
ISBN-10: 0978918231
ISBN-13: 978-0978918231
Product Dimensions:
8.3 x 5.6 x 0.8 inches
Shipping Weight: 10.4 ounces
Book Description
Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like “Mommy, Someone’s at the Door” and “Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.
Customer Reviews & Comments
Read this book before you develop a website. Most small businesses lack the finances to hire a true web expert when they first build a website. That's ok if you read this book first. Armed with the knowledge of this book you will be able to go to your web designer and say "This is how I want it" and "No, don't do that" with authority. Larry rockets through the essential area of website development with short chapters written in an irreverent style. Subjects covered are: website design, web strategy, search engine optimization, website functionality, website analytics, email marketing, and choosing a website programmer. It has the most understandable explanation on how search engines work that I have ever read. Everything is written on a non-technical level so that you can understand the concepts. Larry writes that he hopes you find at least one practical solution in reading this book. In truth you will take away several. You will have several "aha' moments. If you already have a website, you will read something and say..."I need to get that fixed." The only thing lacking from this book is a little more depth. Larry gives you a great surface overview and several useful ideas. But because the book is written concisely it's a little short on what to do next. Maybe that can be Larry's next book. I highly recommend this book for small business owners getting ready to develop a website. Read this book before you spend the money on a website. If you already have one, read this book so you know what you need to go back and fix.
Comment | Permalink |
(Report this)
|
Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers
List Price: $24.95
Discount: 34 %
Available from Amazon
Price: $16.47
| |
|
|
|
|
