A guide to getting the most out of advertising on Apple's iAd Network

Apple's iAd Network is revolutionizing mobile advertising and bringing television quality ads to the palm of the hand. To advertisers, it offers unique access to the global audience of iPhone, iPad, and iPod touch users. In straightforward and fun For Dummies style, iAd Marketing For Dummies walks users through the steps necessary to create a successful advertising experience for the iOS platform. The book covers iAd advertising options and strategies, the building blocks of an iAd, and developing an impactful iAd marketing plan. Special attention is given to the iPad and the role of branded apps in mobile advertising.

• Explains how to create an iAd marketing strategy and incorporate it into your overall marketing plan
• Details best practices for iAd development and for measuring an ad?s success
• Suggests ideas for overcoming the unique obstacles and challenges that come with iAd advertising and marketing
• Lists the ten Do's and Don'ts for iAds along with the author?s top ten favorite iAd campaigns

iAd Marketing For Dummies is the ideal guide to engaging, captivating, and connecting with nearly 100 million iPhone, iPad, and iPod touch users around the world via Apple's iAd Network.