* The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
* Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
* Provides expert tips and tricks to make the software work more effectively
* Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
* Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses
Customer Reviews & Comments
Ordered this book because it was the first out on MS CRM. And while the book was helpful, it was typical "Dummies" material in that I think it lacked some things (e.g. Did not cover form customization, creating a letter/fax, etc.). So, it is a good primer to CRM, but I'm sure better material will be released. This is probably a good read for the average user, but for an admin or "trainer", you'll want to delve deeper.
