|
 |
|
 |
 |
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
|
(Hardcover - Oct. 12, 2008)
by Don A. Dillman
Sales Rank: 19786
|
$56.09
At Amazon
|
|
Hardcover: 512 pages
Publisher: Wiley; 3 edition October 12, 2008
Language: English
ISBN-10: 9780471698685
ISBN-13: 978-0471698685
ASIN: 0471698687
Product Dimensions:
9.4 x 6.1 x 1.4 inches
Shipping Weight: 1.9 pounds
Review
‘…a useful and comprehensive guide to designing, developing and managing surveys of all types.' (SRA:News, November 2009).
Customer Reviews & Comments
For those of you who do survey research and struggle with getting an acceptible response rate, this is the book for you. It truly is an amazing resource for a method that can get one to near a 75% response even on mail-only surveys. Highly recommended. For those of you looking for any help on statistics, this is NOT the book for you. For those of you interested in increasing the validity and reliability of your surveys, this is could be the book for you. It does have an effective treatment of writing questions and effective survey design. If you wish to become an expert in coverage, sample frames, sampling, etc, look elsewhere. That topic gets just 10 pages. No book can do it all of course but I would have left out some of the "fluff" chapters Dillman included for some discussion of the more technical side of the statistics of analyzing surveys after you have designed them the way he suggests.
|
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
Available from Amazon
Price: $56.09
| |
|
|
|
|
