|
 |
|
 |
 |
Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard
|
(Paperback - Jan. 27, 2004) - Illustrated
by George Anders
Sales Rank: 609070
|
$0.01
At Amazon

|
|
Paperback: 288 pages
Publisher: Portfolio Trade January 27, 2004
Language: English
ISBN-10: 9781591840329
ISBN-13: 978-1591840329
ASIN: 1591840325
Product Dimensions:
8.2 x 5.5 x 0.7 inches
Shipping Weight: 8.8 ounces
From Publishers Weekly
In late 2001, Hewlett-Packard shareholders were divided over a proposed buyout of computer manufacturer Compaq. Carly Fiorina, who'd been appointed HP's CEO two years earlier, had convinced most of the directors that the merger was necessary in order for the firm to remain competitive. But Walter Hewlett, son of one of the company's founders, came to believe the move was against everything the "HP Way" stood for. He drummed up support and turned the vote over the merger into a test of Fiorina's leadership. Anders, a Fast Company editor, uses this battle as the centerpiece of his account, but the book's subtitle is largely a misnomer. Although Anders recounts Fiorina's transformation from a talented executive at Lucent Technologies into one of America's most powerful female CEOs, she's only a small part of the story-and, in the long run, perhaps not the most interesting. The efforts of the second generation of Hewletts and Packards to cope with the pressure to remain loyal to the company's original vision and the multibillion-dollar legacy left by their fathers present much more compelling material. Chapters on HP's history, intended to provide a backdrop to Fiorina's fight to establish herself, overwhelm her story and reduce it to part of a recurring cycle of boardroom turbulence. Anders provides workmanlike reportage on the events, but falls short of linking it to a big picture worth caring about and never rises to offer a standout story. Copyright 2003 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.
Customer Reviews & Comments One of my concerns about this book is its frequent depiction of Carly Fiorina as not only an excellent communicator, but a charismatic one as well. This is nonsense. She may be charming at times, but this is a charm without substance, and her public communications are often both trite and insulting to important customers, potential customers or potential employees. If author Anders' had analyzed some of her speeches in depth, I think he would have come to the same conclusion. This is not just some historical problem, she just delivered (6-19-04) yet another of these seriously unhinged addresses at UCLA for the Commencement of the Engineering College there. The text of this speech is available (for now at least) on HP's web site alongside her executive biography.
UCLA has one of the best engineering schools in the country and they have a large number of serious students of engineering. Yet Carly decides to start out her address with a joke about Donald Trump's hair and soon starts rambling at length and incoherently about her impressions of reality television. She continues on with references to disco, Jessica Simpson, Paris Hilton, William Hung and yet another reference to Donald Trump's hair.
This Carly performance is an extreme embarrassment to HP and its investors. After hearing this speech, which implied they were a bunch of airheads, why would any UCLA student or faculty member want to come to HP? Why would they want to buy an HP computer when they could buy a Dell or an IBM? Why would Donald Trump want to buy HP equipment for his firms or give HP valuable free advertising by making a complimentary reference to HP equipment?
This would have been a much better book if George Anders had read and analyzed her speeches. While most are doubtless written by others, she approves all of them, and can certainly reject inappropriate material rather than broadcast it to the world. If there is anyone left that still thinks Carly Fiorina is effective as a Celebrity Spokesperson sort of CEO, they should read her UCLA address.
|
Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard
Available from Amazon
Price: $0.01

| |
|
|
|
|