App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want at Dominant Systems Book Store

Focus on making apps that people enjoy using and want to tell their friends and colleagues about. Having customers evangelize your app is far more important than a short-term purchase spike.

- Justin Williams, Founder of Second Gear

What really impressed me is the attention to the smallest details Ken put in describing often underrated stages like "idea evaluation" or the importance of hiring the right team.

- Federico Viticci, Editor of MacStories

Ken has outlined a comprehensive and well-grounded soup-to-nuts strategy for any company looking to create value via mobile apps; he makes for a great sherpa navigating this terrain.

-Navin Ganeshan, Chief Product Strategist at Network Solutions

App Savvy takes you from idea to getting your app in the Apple Store. Lots of tips make the book ideal for people who are just starting out and each chapter has interviews with people who have actually done it.

- Steve Johnson, Pragmatic Marketing

Customer Reviews & Comments
I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.

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