A completely updated reference to help you get the most value out of your AdWords campaignsGoogle AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.
Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.
- A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
- Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
- Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
- Includes a Google AdWords gift card worth $25 (details inside book)
With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for
you!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Customer Reviews & Comments
This book should be read not only by people trying to learn about AdWords but also by those interested in narrowing down their market niches. I have spent hundreds of dollars in marketing materials, I hold an MBA degree but I must humbly admit this is the first time I actually understand my market niche down to the color of their socks.
It is amazing what you can do today with Google Tools and their readily available information, but it takes a book like this to learn and understand this powerful source of information and Howie Jacobson does an incredible job at communicating it.
