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Web Marketing All-in-One Desk Reference For Dummies
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(Paperback - Mar. 23, 2009)
by John Arnold
Sales Rank: 6399
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List Price: $34.99
$22.52
At Amazon

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Paperback: 936 pages
Publisher: For Dummies March 23, 2009
Language: English
ISBN-10: 9780470413982
ISBN-13: 978-0470413982
ASIN: 0470413980
Product Dimensions:
9.1 x 7.5 x 2 inches
Shipping Weight: 3 pounds
Product Description
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: - Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to - Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
Customer Reviews & Comments Web Marketing All-in-One for Dummies saved me from going bald. Just when I was about to rip out my hair, during yet another attempt at web marketing, I found this book. I'm no longer terrified of analytics, I now know PPC stands for Pay Per Click, not Personal Pan Cod, and I SEOed my way out of permanent damnation from the google Gods.
It's informative, easy to read, and so hefty I now have Jennifer Aniston arms just from carrying it around. I'd recommend it to anyone starting an online business.
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Web Marketing All-in-One Desk Reference For Dummies
List Price: $34.99
Available from Amazon
Price: $22.52

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