The leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
Learn about:
- Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The "soft" benefits of email marketing
- Using email in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- Building an email list that is valuable and effective
- Creating valuable content
- Choosing an effective, professional email format
- Ensuring your emails are delivered, opened, and read
With
The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
Customer Reviews & Comments
This book has given me tremendous insight as to what works and what doesn't (AND WHY!). The information not only helps me in setting up and executing an email marketing strategy, but it is a very great resource for learning best practices. I already have seen a difference in how I do e-mail business and what is most important: I am seeing results.
The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!
