Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management at Dominant Systems Book Store

"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible." (Fathbrain.com; Ganthead.com, 9/01)

"The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions." (Fathbrain.com; Ganthead.com, 9/01) --This text refers to an out of print or unavailable edition of this title.

Customer Reviews & Comments
It covers almost every aspect of data mining. It is clear, precise, goes to the point, and sometimes goes into some depth. If you are a marketing person, it will give you a very refined idea of what can be done with data mining, and what does it involves for your company ( remember the first thing you need is DATA!!). If you are an academic person, you will get a general idea of the different kinds of data analysis. You won't see any formulae or algorithms, after reading this book look for details somewhere else.

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