Running a store is hard work. You need to get the store built, enter your products, test the site for security, find potential customers, entice them to purchase, and fulfill their orders. This book aims to make your task a little bit easier and hopefully even show you some great techniques that will help make the Internet work for you. These techniques are applicable to all stores built with Zen Cart whether you are a new e-tailer just starting out, a traditional store with retail outlets looking to break into the online world, or are well established online with your store and simply want to improve what you're doing.