Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and... at Dominant Systems Book Store

Turn Your Website into A Marketing Powerhouse!

Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.

Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!

Learn how to:

Create an attractive website with SEO-enriched content
Choose the right keywords and create an effective seed list
Use effective tools to identify and attract quality traffic
Safeguard your site from becoming spam
Use cutting-edge tactics to gain exposure and land on page 1 of Google
Create relationships with other sites through linking
Use social media sites within your online marketing plan
Turn traffic into sales

Everything you ever needed to build a website and get results is right here-all in one place!

Customer Reviews & Comments
This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics. This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they're so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what's the best way to work meaningful hypertext into a backlinked article? What's the best way to avoid a duplicate content penalty when creating a media room or distributing content? Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn't integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there's a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can't do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing. One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites. While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title's implication that the book can help the reader "make lots of money" is misleading. Even good SEO doesn't guarantee that.

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